Motostyle - The Dainese Pro Shop

Words - PAUL LINDSAY

It’s not just motorcycling that has become a way of life for Michael Hamilton, proprietor of Northern Ireland’s contemporary new Dainese Pro Shop – Motostyle Clothing and Protection.

It’s the safety aspect and the unique experience any two-wheeled fan gets when they slip into the Italian marque for the very first time – that’s what got Michael hooked on Dainese. So much so he opened his own dedicated store at the beginning of December 2007.

For clothing and safety equipment in the motorcycle industry Dainese has few peers, and as Michael explained to Irish Racer, he just seen a gap in the market. “I was late to bikes, only getting involved for the first time in 2000. I started out buying Dainese equipment at Rod Taylor’s in Belfast and when they closed over three years ago I found it almost impossible to replace my gear. There really was no proper alternative, and in that, I mean for Dainese equipment or the way it had originally been stocked at Rod’s.”......